Analysis and opinion
What we're reading and thinking about
Reflections from our team on strategic communications, crisis management, regulatory compliance, and the impact of artificial intelligence on the discipline. These are not client case studies — they are editorial analyses.
By Silvia Juliana Parra Cañas
Goodwill Is Built in the Years You Don't Need It
Most institutions only remember institutional relations when they need a favor. The ones that build durable relationships in the years when no one is asking are the ones that, in a crisis, find a phone that gets answered.
By Silvia Juliana Parra Cañas
AI, the Silent Partner in Strategic Communications
Generative AI is already embedded in the workflow of any communications team that processes information at scale. The question isn't whether to use it, but how to govern its use without losing the editorial judgment that's the actual differentiator.
By Silvia Juliana Parra Cañas
Compliance and Communications: The Convergence Latin American Boards Can't Ignore
How the separation between legal compliance and corporate communications is becoming operationally untenable — and why the boards of regulated companies need to rebuild the bridge between the two functions.
By Silvia Juliana Parra Cañas
The Kiss of Death: The Reputational Fall of Rubiales
A reputational autopsy of the Spanish federation president's gesture. Five factors explain why some scandals turn into a death spiral and others don't, and what crisis-management teams can learn from this case.